Mark Proctor

AI Product Management & Growth

AI product leader with 20 years in product management and 4 years running a B2B growth agency

I own the whole loop on AI products – concept, design and ship with LLMs and agent-assisted development, then the acquisition, activation and retention numbers that follow

Most recently took Prospect Fly from zero to £30,000 MRR

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Mark Proctor
Three Pillars

The product growth magic triangle

The rarest product leaders don't just manage one dimension – they fluently speak all three.

Strategy without shipping is theory. Craft without growth is indulgence. Growth without profit is noise.

Technical

Ex full-stack Microsoft developer. LLM feature design, agent-assisted development and no-code/low-code automation – I ship SaaS solo by leveraging Claude.

React Supabase Node.js Claude API n8n Vercel Python AWS Docker ASP.NET Azure Google Cloud Contentstack
Creative

Builds UX from wireframe to shipped interface. AI creative production for ads and content. Design systems and component libraries. Thinks in user experience, not just user stories.

Figma Stable Diffusion DaVinci Photoshop DALL-E ElevenLabs Miro Kling ComfyUI Leonardo Axure Balsamiq
Commercial

0-to-1 experience with multiple SaaS products. Paid acquisition across LinkedIn, Meta and Google, plus cold outbound automation and optimisation. Writes the copy, reads the data.

Google Ads Meta Ads GA4 GTM Mixpanel Lemon Squeezy HubSpot LinkedIn Ads PostHog Loops.so
Career

Where I've shipped

prospectfly.com | prospectracker.com | Founder & CPTO | '22–Now | B2B agency + SaaS | Founded cold outbound, automation and paid ads agency + custom built growth product portfolio
  • Acquisition – Owned acquisition across cold outbound and paid ads
  • Activation – Redesigned onboarding around time-to-first-value, cutting median signup-to-first-campaign from 1 hour to 20 mins
  • Retention – Rebuilt onboarding and engagement health scoring to cut monthly churn from 20% to 11%, extending average customer lifetime from 5 to 9 months and lifting LTV 80%
  • Referral – Built an agency tier with multi-account management and white-label reporting, raising average accounts per customer from 2 to 8
  • Revenue – Grew revenue every year, 4 years in a row, reaching £30,000 MRR. Owned outbound and sales strategy, and for the SaaS tools owned the product roadmap, pricing and packaging
informa.com | Product Lead | '20–'22 | Enterprise B2B/B2C · via Xpon | Publishing, events and business intelligence
  • Led enterprise discovery and rationalisation of a 600-site multi-brand web estate, identifying consolidation supporting a £20M annual cost-saving case
  • Defined the target CMS architecture and migration strategy, aligning product, engineering and marketing around a single-platform roadmap built on design systems and component libraries
  • Directed development of migration tooling, SEO remediation and reusable templates – cutting manual effort and creating a repeatable framework for large-scale rollout
harveynichols.com | Senior Product Manager | '19–'20 | Enterprise B2C | Luxury fashion e-commerce retail
  • Delivered fulfilment and delivery-speed improvements modelled at a 12% revenue uplift and c.£24.6M revenue upside
Omnicom | Product Lead | '17–'19 | Enterprise B2B | MarTech SaaS – Centrica, Mercedes-Benz, Sainsbury's, Sony
  • Led a team of 10 ASP.NET developers delivering bespoke digital asset management (DAM) systems for enterprise marketing teams
nestle.com | Product Lead | '16–'17 | Enterprise B2C · via Wunderman | FMCG direct-to-consumer e-commerce
  • Led build of a direct-to-consumer e-commerce site with NetSuite e-commerce API integration
tesco.com | Senior Product Manager | '15–'16 | Enterprise B2C · via Contino | Omni-channel grocery retail
  • Led Scrum delivery for migration of Tesco.com legacy on-premise services to AWS, coordinating cross-functional teams to de-risk releases and accelerate cloud adoption
coop.co.uk | Senior Product Manager | '14–'15 | Enterprise B2C · via Possible | Omni-channel grocery retail
  • Led a team of 6 ASP.NET developers delivering a new consumer-facing website
hearst.co.uk | Head Of Platforms & Creative Solutions | '08–'13 | Enterprise B2C | Consumer publishing
  • Led platform and creative solutions across a portfolio of 12 consumer sites; growing user base from 10 to 15 million monthly uniques
  • Owned CMS infrastructure, alongside managing a team producing advertising creative solutions for commercial partners
Experience

Timeline

2000 – 2005 Front & Backend Developer
2006 – 2010 Product Lead
2011 – 2014 Head of Product
2015 – 2022 Freelance Product Lead
2022 – Now Founder & Fractional CPO
Sectors

Industries served

SaaS Fashion Beauty FMCG Retail E-commerce Automotive Electronics Telecoms Maritime Publishing Creator Economy
Background

Education & credentials

University of Birmingham
BSc Hons. Interactive Multimedia  ·  2:1
Agile Scrum Master
Certified Practitioner
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If you've got a product idea, an AI challenge, or just want to think through your options – let's have a conversation. No pitch, no pressure

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