Full Stack Product Strategist

Most product leaders sit at one corner of the "Product Magic" triangle

I operate at the intersection of all three – technical, creative, and commercial

I've taken products from 0 to 1 at startups and scaled – not just by managing teams, but by building alongside them

Mark Proctor
Three Pillars

The product magic triangle

The rarest product leaders don't just manage one dimension – they fluently speak all three.

Strategy without shipping is theory. Craft without growth is indulgence. Growth without profit is noise.

Technical

Ex full-stack Microsoft developer. I ship SAAS solo by leveraging Claude. I bridge the gap between engineering reality and product ambition.

React Supabase Node.js Claude API n8n Vercel Python AWS Docker
Creative

Builds UX from wireframe to shipped interface. Creates ad creative and content independently. Thinks in user experience, not just user stories.

Figma Stable Diffusion DaVinci Photoshop DALL-E ElevenLabs Miro
Commercial

0-to-1 experience with multiple SaaS products. Conceives, builds, markets and grows revenue. Runs paid acquisition, writes the copy, reads the data.

Google Ads Meta Ads GA4 GTM Mixpanel Lemon Squeezy HubSpot
Career

Where I've shipped

raresocial.com | Founder & CPTO | '23–Now | 0 to 1 B2C SaaS | AI-powered productivity tools for YouTube creators
  • Acquisition – Grew user base to 200 paying subscribers through sponsored content partnerships with YouTube creators and cold outbound campaigns targeting freelancers and SME agencies
  • Activation – Developed personalised onboarding flows connecting new users to their first Aha Moment within minutes of signup, designed to surface immediate product value and drive early engagement
  • Retention – Built custom engagement health scoring tracking feature adoption and viral content interaction signals, triggering automated nurture sequences via Loops.so
  • Referral – Implemented credits-based referral system via Lemon Squeezy triggered on paid conversion, incentivising peer sharing among YouTube creator community
  • Revenue – Designed and implemented full monetisation model: £29/month SaaS pricing, 7-day free trial with viral database content gating as conversion lever, driving MRR to £6,000
informa.com | Product Lead | '20–'22 | Enterprise B2B/B2C | Publishing, events and business intelligence
  • Led enterprise discovery and 600-site portfolio rationalisation across a complex multi-brand web estate, identifying consolidation opportunities that supported a projected £20M annual cost saving
  • Defined the target CMS architecture and migration strategy, aligning product, engineering, and marketing around a scalable single-platform roadmap leveraging design systems and component libraries
  • Directed development of migration tooling, SEO remediation and reusable templates, reducing manual effort, accelerating site onboarding, and creating a repeatable framework for large-scale rollout
harveynichols.com | Senior Product Manager | '19–'20 | Enterprise B2C | Luxury fashion e-commerce retail
  • Delivered delivery-speed improvements projected to drive 12% revenue uplift and unlock c.£24.6M revenue upside through faster, more reliable fulfilment
Omnicom | Scrum Master | '17–'19 | Enterprise B2B | MarTech SaaS – Centrica, Mercedes, Sainsbury's, Sony
  • Led a team of 10 ASP.NET Devs to deliver bespoke digital asset management systems (DAM)
nestle.com | Product Lead | '16–'17 | Enterprise B2C | Omni-channel grocery retail
  • Led build of E-commerce Direct To Consumer (DTC) site with Netsuite E-commerce API integration
tesco.com | Senior Product Manager | '15–'16 | Enterprise B2C | Omni-channel grocery retail
  • Led Scrum delivery for migration of Tesco.com legacy on-prem services to AWS, coordinating cross-functional teams to de-risk releases and accelerate cloud adoption
coop.co.uk | Senior Product Manager | '14–'15 | Enterprise B2C | Omni-channel grocery retail
  • Led a team of 6 ASP.NET Devs to deliver a new consumer facing website
hearst.co.uk | Head Of Platforms & Creative Solutions | '08–'13 | Enterprise B2C | Publishing
  • Led platform and creative solutions across a portfolio of 12 consumer sites; growing user base from 10 to 15 million monthly uniques
  • Owned CMS infrastructure, alongside managing a team producing advertising creative solutions for commercial partners
Experience

Timeline

2000 – 2005 Front & Backend Developer
2006 – 2010 Product Lead
2011 – 2014 Head of Product
2015 – 2022 Freelance Product Lead
2022 – Now Founder & Fractional CPO
Sectors

Industries served

SaaS Fashion Beauty FMCG Retail E-commerce Automotive Electronics Telecoms Maritime Publishing Creator Economy
Background

Education & credentials

University of Birmingham
BSc Hons. Interactive Multimedia  ·  2:1
Agile Scrum Master
Certified Practitioner
Let's talk

Ready to talk?

If you've got a product idea, an AI challenge, or just want to think through your options – let's have a conversation. No pitch, no pressure